The Victoria’s Secret Angels will be discontinued as the company looks to redefine what “sexy” is amid shifts in cultural norms.
“When the world was changing, we were too slow to respond,” said Victoria’s Secret Chief Executive Martin Waters, saying the Angels are no longer “culturally relevant.”
The supermodels and their iconic wings will be replaced by female empowerment icons, including professional soccer star Megan Rapinoe, freestyle skier Eileen Gu, inclusivity advocate Paloma Elsesser, and actor and tech investor Priyanka Chopra Jonas.
These women will be spearheading Victoria’s Secret’s new campaign, the VS Collective, to “advocate” for “what women want.”
“We needed to stop being about what men want and to be about what women want,” Waters said. “I’ve known that we needed to change this brand for a long time, we just haven’t had the control of the company to be able to do it.”
The decision comes amid a revamping of the company’s executives — whose board of directors will be almost entirely composed of women.
Rapinoe has been a recent critic of the company, saying its lingerie models and their feathery ensemble sent a “really harmful” message to women.
The message was “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired. And it was very much marketed toward younger women.”
The company has also faced criticism for failing to include more plus-sized women, which has been adopted by other modeling agencies, and for the controversy surrounding founder Leslie Wexner.
Wexner reportedly had ties to convicted pedophile Jeffrey Epstein and has been accused of bullying, misogyny, and harassment within the company.
The new campaign will include more racial and size diversity as well as a maternity line of clothing and a new podcast with the VS Collective.
Author: Lawrence Richard
Source: Washington Examiner: Victoria’s Secret to drop Angels in attempt to make female empowerment the new ‘sexy’